czwartek, 14 marca 2013

Good ways of advertising your products

Your company may produce high quality goods. You may have the best employees. You may even have the newest and the most technologically advanced equipment. Still, the products will not sell unless you invest in good marketing. But what is good marketing and what are the ways of effective advertising? Here are some suggestions which will help your brand gain attention of customers.

source: http://www.freegreatpicture.com/

Leaflets, radio commercial

Some say that simple ways are the best ways. Thus, many companies decide to use traditional type of advertising- leaflets. Thanks to them you can write as much information about your products or services as you want. Still many people do not read leaflets and simply throw them away. To avoid this situation you should make your leaflet as eye-catching as possible. Try to use colorful background, original font or an interesting picture. Another type of traditional advertising is a radio commercial. Many people listen to the radio on their way to work or home while being stuck in their cars due to heavy traffic. An amusing radio commercial will be something that will make the listeners want to learn something more about the product being advertised.

Blog and videos

Since many of us use the Internet it is wise to advertise your brand on various websites. Of course you can ask an advertising agency for help. But you can also try different ways of promoting your products or services. For example, you can create a blog where you can explain the way your company works and what it offers to the customers. Instead of writing about your products or services you can as well create short animated explanatory videos. This will not only be a more interesting way of providing information for your clients but also will help people remember the name of your brand. Still to make such videos you may need help form the agencies who specialize in advertising and creating visual presentations.
It is not an easy task to convince people to buy your products. Still there are some good ways of advertising which will help you gain attention of customers. You can either use traditional leaflets or radio commercial. Still make sure they are original and catchy. You can also advertise your products on the Internet either on a blog or on a website which publicizes animated short video clips.

image comes from:
http://www.freegreatpicture.com/creative-design/animation-schools-creative-advertising-28278